The Story | How It Began.

Once upon a time, a brewer, a blacksmith and a doctor walked into a pub...

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(Well, it was a Zoom call, but let's not ruin the start of a good story).

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They chatted about weather, society and their kids. But soon their conversation turned to work—their current challenges, future dreams. Each had entrepreneurial aspirations that transcended their present jobs.​ Driven by a shared vision, they met every Friday at noon, sketching business plans and nurturing their dreams of creating life-giving livelihoods. Starting "slow and low," they reassessed their relationship with work and worth.

That was in 2015. Today, nearly 10 years later, their circle has grown, committed to "re/worthing" work.

In the wake of trends like the Great Resignation, Quiet Quitting, the Burnout Epidemic, the She-Cession, the Remote Revolt, and the Digital Content Layoff phenomenon, our journey resonates more than ever. People everywhere are reassessing their careers, seeking purpose, balance, and meaningful engagement in their work.

Join us on this journey of worth in which we reimagine work on our own terms for a better tomorrow.